Healthy Living Insurance

Do you eat well? Are you physically active?

Do you want an insurance policy that rewards you for living an active and healthy lifestyle?

VitalityLife and VitalityHealth offer a range of insurance policies that do just that. You can receive premium discounts for eating right and being physically active on a regular basis*.

Healthy Living Insurance

Policy Perks*:

  • Up to £400 cashback per year
  • Up to 50% off selected sportswear
  • Up to 50% off selected fitness devices
  • Up to 40% off Eurostar travel
  • Up to 40% off British Airways travel

Here's how it works!


VitalityLife - Life Insurance

With the VitalityLife Optimser Life Insurance plan you will accrue points on your insurance policy and once you reach a certain level, you will be eligible for reductions in your monthly policy premium the year after your policy renews (one year from the policy start date).

VitalityLife categorise levels of activity within four tiers of activity: bronze, silver, gold and platinum. The category that you fall within will determine the level of discount that you receive in your policy premiums and the discount that you receive at participating partners.

  • Bronze - low activity - +2% change to policy premiums
  • Silver - average activity - +1% change to policy premiums
  • Gold - active lifestyle - 0% change to policy premiums
  • Platinum - highly active - -1% change to policy premiums

It is worth noting that unless you eat well and are physically active you may find that your policy premiums increase instead of go down. So it is worthwhile carefully considering beforehand if this policy is the right one for you!


VitalityLife - Serious Illness Cover

The VitalityLife Serious Illness Cover provides you protection for 114 illnesses on their primary cover; this increases to over 170 conditions on their comprehensive plan!!

Unlike traditional critical illness policies, the VitalityLife Serious Illness Cover provides severity based cover meaning that you are covered for a wider range of illnesses but paid out based on the severity of the condition.

Severity payments range from 5% to 100% payouts with the comprehensive plan and 25% to 100% with the primary plan.


VitalityHealth - Private Medical Insurance

There are a number of benefits to choosing the VitalityHealth Private Medical Insurance policy. You can book an online appointment with a GP with a time that is convenient for you, in a location that is convenient for you. You can do a video call or a traditional phone call depending on your mobile device... no more waiting in the GP surgery!

Any diagnoses or treatments that are recommended can then be transferred to your regular GP who can then note and start arranging your medical requirements. You will also have the benefit of knowing that you can receive private treatment, if you choose to do so, to bypass NHS waiting times. This can be extended to include your children as well.


Still unsure if this could be the policy for you?

These are just a few of the benefits of having the Vitality Optimiser plan. For a more detailed look at the VitalityLife Optimiser plan please look at our infographic below.

VitalityLife - Optimiser Preview

If you are interested in how the VitalityLife Optimiser and/or VitalityHealth plan could work for you please feel free to speak with one of our advisers on 0800 567 7450. Alternatively please feel free to request a quotation online. Please note that the Vitality Optimser plan is offered from just one provider that we can recommend, we use a range of providers whose products may be more suitable for your needs.

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Please feel free to call us on 0800 567 7450 and one of our qualified insurance advisers will be happy to assist you.

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