Aviva have taken a good look at their competition for Income Protection and have made some clear changes to their product to keep up with all of the changes happening in the insurance marketplace.
First things first, the cost of Income Protection with Aviva has come down!!
Whilst the monthly premiums for Income Protection can be a key factor in deciding who to place your application with, it is not the be all and end all. Aviva have made numerous improvements to their product to remain a clear competitor for Income Protection:
Aviva have not yet released their Income Protection claims statistics for 2013, but their analysis shows that in 2012 93.5% of Income Protection claims were approved and paid. This is clearly a high proportion of the claims placed with them, showing that they not only offer Income Protection insurance, but will also honour the terms of their contracts.
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